December 1st is World AIDS Day. In the year that marks 30 years of the epidemic, the main goals of all the organizations who strive to fight against the disease are getting bigger and bolder.
(RED) is a well known initiative for its great work on the African continent. Now they are launching a new (2015)Quilt campaign with a new bold goal: By 2015, eliminate the transmission of HIV from mothers to their babies and have a world where no child is born with HIV.
The idea of the campaign is reminiscent of the AIDS Memorial Quilt, created in 1987, by The Names Project Foundation, in which thousands of names were displayed on a Quilt in response to the thousands of people who died from AIDS.
24 years later, (RED) aims to build another Memorial (this time a digital quilt online) and invite everyone to make a pledge to help deliver an AIDS free generation by 2015.
You can support the cause by buying (RED) products and 50% of the profits go to UN Global Fund for Africa. You can also create your own panel and add it to the (2015)Quilt. Gisele has her own panel, what about you?
To learn more about it, you can visit the official website of the campaign.